Samyan Mitrtown wins “The Best CRM Strategy” award at the Loyalty & Engagement Awards 2020 affirming its position of the friendliest shopping mall in Thailand
(8 December 2020) Winning the Loyalty & Engagement Awards 2020 hosted by the world-renowned MARKETING magazine shows the unwavering commitment of Samyan Mitrtown in creating the ultimate “Urban Life Library” experience. This award restates its position as the friendliest mixed-use project that fulfill the need of our target customers – Jobber, Student and Active Ageing,
Miss Thiranant Kornsritipa, Executive Vice President – Retail Business Development, Frasers Property Commercial (Thailand) revealed that “We are beyond delighted to be the only shopping mall in Thailand to receive “The Best CRM Strategy” Award (Silver) from The Loyalty & Engagement Awards 2020 hosted by MARKETING magazine. The award reflects our dedication in building and maintaining strong relationships with over 24 million customers since our opening a year ago. Harnessing technology and data between online and offline, we strive to create a fully-integrated ecosystem which enable us to create an exceptional experiences for the customers.
Unlike other shopping malls that focus on revenue generation from fashion, entertainment and e-commerce platform, Samyan Mitrtown leverages strong customer profiles like Avid Learner and Food Lover to offer customer tailored products and services that encircled the “Smart and Friendly” concept. This includes 24-hour zone featuring Samyan CO-OP, the free access co-learning space, and Samyan Food Legends, the hub for Legendary eateries from Samyan, Silom and Yaowarat district. Customers can enjoy the best of both worlds with exclusive privileges from Mitr App registration.
Mitr App is a customer-centric online platform that showcases the understanding of customers’ needs and expertise in Thailand’s Real Estate market along with the know-how of Frasers Property as an international player to offer the best for the customers and stakeholders. Mitr App has been an indispensable driver behind Samyan Mitrtown’s success in building and maintaining relationships with the customers.
Mitr App was developed to resolve customers’ pain point from using other retail applications which only offer regular promotions and discounts. Instead, Samyan Mitrtown initiated “Funiverse Retail Experience,” the winning concept for The Best CRM Strategy award at the Loyalty & Engagement Awards 2020. The 4 highlights of the application are:
- Welcome Voucher for New Friends: To constantly attract new application users, Samyan Mitrtown offers a special deal for signing up.
- Samyan CO-OP Member Access: Using Mitr App, customers can exclusively reserve the special zone 24-hour, free access co-learning space.
- Gamification: Leveraging target customers’ behavior and preference, the loyalty rewards system was designed with gaming elements including level unlocking and badge rewards.
- Mitr Promo Code Just for Friends: Secret function that offers exclusive experience for loyal customers with random special deal for each visit.
