Architect Expo 2022 “CO-WITH CREATORS” to revive the Thai economy with full confidence,
aiming to generate 20 billion baht spending
The Association of Siamese Architects under the Royal Patronage (ASA) and TTF International bring excitement after the COVID-19 situation has eased up by announcing the readiness to host the 34th Architect Expo 2022. The expo comes back bigger than ever, inviting fans of architecture, design and construction to enjoy the event under the concept “CO-WITH CREATORS”. For the first time ever, the expo is organized by representatives from three regions of Thailand to transform the Challenger Hall of IMPACT Muang Thong Thani into a design wonderland, with thematic pavilions designed by Thailand’s up and coming designers. The event also promises a wide array of construction innovations. It is expected that the event will attract some 300,000 visitors in total, generating 20 billion baht of spending in order to boost the Thai economy. Local and international exhibitors have responded favorably to the event, and 75% of the space has already been occupied.
Mr. Chana Sampalung , President of The Association of Siamese Architects Under Royal Patronage (ASA) said that the 34th Architect Expo 2022 this year will be bigger than ever after the past two years of the pandemic. This is the first time that the event is organized by three chairmen and architect representatives from three regions of Thailand – the North, South, and Northeast. The event is set to become Asean’s biggest architecture and construction expo, reaffirming ASA’s objective to use the expo as a platform to showcase construction materials and innovations, as well as other innovations related to architecture. Additionally, the 34th Architect Expo 2022’s concept is CO-WITH CREATORS, and the booths are designed as thematic pavilions. For the first time, visitors can see the creativity of up-and-coming designers working together with construction material suppliers, creating exhibition spaces that can easily rival world-class expos.
Mr.Pongpon Yutharat, an architect from the Northeast, said that the 34th Architect Expo 2022 creates opportunities for cross-professional collaboration, reflecting a new image of the Architect Expo by targeting both young and seasoned design lovers through the concept of CO-WITH CREATORS. The new concept is also apparent in the organizing of the expo, as it marks the first time for the first collaboration in organizing the expo by three chairmen from three regions of Thailand. It also reflects the current world in which architects work closely with creators from various fields, such as lighting designers, chefs, and cake designers, to make their creations more unique. The Architect Expo 2022 marks a significant turning point in changing the way visitors experience the expo. prior to the Architect Expo 20
Mr.Pongpon added, “The new normal defines the organizing of the Architect Expo 2022. The atmosphere of the expo has changed, and this time, we also have online activities throughout the expo period, from pre-event communications to create experiences and engage with visitors beyond the 6-day expo. Our online activities are not just new alternatives during the COVID-19 situation, but are considered part of the highlights in line with the new normal lifestyle today.”
Mr.Issara Areerob, an architect from the North, said that the spaces will focus on showcasing the thought processes and collaborations between architects and creators. The chairmen of the expo have sourced 12 architects, four from each region, to exhibit works related to the “CO-WITH CREATORS” concept. They are paired with creators in a cross-culture manner – those from the North will be paired with someone from the Northeast – or cross function manner – those from different professions like an architect partnering with the owner of Rubber Killer leather bag brand, or a music label owner. The key visuals are designed by DUCTSTORE the design guru, developed under the CO-WITH CREATORS concept together with a promising street artist Benzilla, to create unconventional characters. These processes allow them to learn from each other and co-create, following the expo’s concept.
Mr.Rachit Radenahmad, an architect from the South, said that the Architect Expo 2022 will be a turning point for exhibitions and events. With its clear concept, its participants can collaborate and break free from age or profession boundaries. Everyone can co-create and collaborate, and this concept will be a starting point for future collaborations. The expo this year will definitely be memorable for its content and design, true to the main objective of the organizing team under this challenging time.
Mr.Supaman Munka, Managing Director of TTF International Co., Ltd., on behalf of the organizer, said that since TTF has been the organizer of the expo from the beginning, it has more than 30 years of experience and is fully ready to manage large scale expos and exhibitions such as this one. TTF is well positioned to facilitate exhibitors and visitors from Thailand and overseas, while respecting strict COVID-19 prevention measures to ensure the highest level of safety for all participants. TTF is confident that the expo will be well-received by exhibitors and all the spaces will be fully occupied.
The expo has been well-received by old and new exhibitors who are confident in the potential of this event, and more than 75% of the exhibition space has already been occupied by partners such as SCG, ASA partners, CONNEXT, MAKITA, TOA, JORAKAY, LIXIL Group, MITSUBISHI, EDL, WDC, and exhibitors from Japan and India.
The expo will also showcase interesting construction innovations, and many brands will debut their new products at the expo, such as TOA Organic Care, the first and only plant-based emulsion paint in Thailand, Snow Roof from VG, a new collection of laminates from EDL, a new collection of Italian tiles from WDC, the World’s smallest space-saving plotter HP DesignJet T230, and a showdown between a top American brand BLACK+DECKER and a top Japanese brand MAKITA. In addition to construction products, there is also a Designer Hub Pavilion to cover all design needs, reaffirming the expo’s position as a one-stop destination for all things design-related.
“The pandemic has been challenging for both the organizer and suppliers. However, the Architect Expo 2022 has a lot of potential and is a much anticipated event that many people have been waiting for. During the past two years, due to the COVID-19 situation, businesses lacked venues and opportunities to present themselves or provide information. As the organizer, we prioritize safety and implement strict COVID-19 control measures as indicated by the CCSA to ensure that the Architect Expo 2022 can create excitement once again. We expect to welcome some 300,000 visitors, and to generate 20 billion baht of spending during the expo. We are confident that the Architect Expo 2022 will play a vital role in stimulating the Thai economy this year,” said Supaman.
The Architect Expo 2022 “CO-WITH CREATORS” will be held during April 26 – May 1, 2022 at Challenger Hall, IMPACT Muang Thong Thani. For more details for exhibitors, visit www.ArchitectExpo.com/2022/space-reservation/, call 02-717-2477 or email info@TTFintl.com.
