“ALTITUDE DEVELOPMENT” makes an entrance to the Ultra Luxury Market by investing billions to create a luxury house brand along the Chao Phraya River
“Altitude Development” continues to expand their business portfolio by joining forces with world-class partners to enter into the real estate market at the ultra-luxury level. They have invested 2,735 million baht into a new flagship known as “THE COLLECTION RIVERFRONT BY ALTITUDE”, a project that comprises of single houses along the iconic Chao Phraya River, the only location of its kind in Thailand. Exclusive to only 11 families, prices start from 115-515 million baht.
Mr. Chayaphon Hunrungroj, Chief Executive Officer of Altitude Development Co., Ltd. and real estate developer under the “Altitude” brand, revealed that the overview of the ultra-luxury home market has grown globally in the past, due to the demand far exceeding the development, especially where housing along the river or along the coast is concerned. This trend in demand has been noticeable in countries across Europe and Asia, including California and Florida in the United States, Dubai in the UAE, and Hong Kong as well as Thailand.
In Thailand, based on information gathered from the Property Research and Valuation Information Center, it has been found that there has not been a new development of single-house projects by the river in the heart of the city due to the fact that the cost of land around the area has increased by 400% within a span of 10 years.
“Altitude has seen this growth trend in many countries, but not yet in Thailand. This growth trend includes residents, investors, and foreigners who are looking for ultra-luxury single houses along the Chao Phraya River. In preparing for the trend, there is now the idea of using the stretch of land by the river in Charoen Nakorn, consisting of over 5 rai; which is a mere five minutes from the heart of the city that includes Siam, Sathorn, and Icon Siam. Altitude will be developing this one and only iconic housing project in Thailand,” said Mr. Chayaphon.
“THE COLLECTION RIVERFRONT BY ALTITUDE” project is a new flagship in the real estate market, specializing in the ultra-luxury single-house development along the Chao Phraya River – nowadays considered a rare location. Altitude will prepare to develop single houses consisting of only 11 units and with an estimated budget of 2,735 million baht.
The development of the project, “The Collection Riverfront by Altitude”, will be made in partnership with world-class companies and led by Altitude Development Co., Ltd., Stonehenge Inter Public Co., Ltd., The Black Tie Service Co., Ltd., Landscape Tectonix Ltd., LIXIL Housing Technology Asia Affiliates, including leading Italian yacht manufacturing company Azimut Yachts Thailand.
“The Collection Riverfront by Altitude” is a project of ultra-luxury houses along the Chao Phraya River with the concept of “The Timeless Legacy For Your Next Generations” to fill in the final gaps in the definition of success with class in one of the most beautiful real estate collections in Bangkok. It not only offers a luxurious living experience for your lifetime but also offers an investment for your future. With exquisite design, the property will be located along the bend of the iconic Chao Phraya River, known colloquially as the “dragon’s stomach”, which has been known to be of valuable heritage and can be passed on to your future generations.
In terms of the design for the project, The Iconic Concept Design is the most unique of designs in Thailand and consists of three dimensions: 1) The Super Structure – drawing on the grandeur of an iconic global structure to create a home that transcends time, 2) The Golden Ratio – computational theory using mathematics in design by architecture or world-class art that is flawlessly beautiful, and 3) The Ultimate Space – a new context of space design to ensure that there are large rooms in every house, much like the ones found in Beverly Hills, Florida, Dubai, California, and so many others.
The 11 houses come in two styles – four Iconic Riverfront Mansions with three floors and a usable space of 1,280 -1,580 square meters, and seven Iconic Mansions with a usable space of 670-735 square meters. All mansions offer magnificent views of the river with a pool and garden akin to what you can find at a six-star hotel. These houses are offered at a price range between 115-515 million baht.
The project is situated in Ratburana Soi 1. The road in front of the project is 30 meters wide and connects to main roads including Charoen Nakhon Road, Sathorn Road, Rama III Road, and Asoke Road. The nearby BTS station is Krung Thon Buri Station. The project is also close to Krung Thep Bridge, leading commercial centers, schools, and hospitals.
Mr. Chayaphon said that The Collection Riverfront by Altitude was the company’s mega flagship project right before 2023 and was an important step in the history of the real estate industry in Thailand where ultra-luxurious houses are situated by the river, in the heart of Bangkok. The company hoped this project would become a final precious legacy providing extravagant life experiences that would last for generations to come.
“The company continues to expand its business in real estate, thanks to the steady growth rate of buyers with financial wealth, both for living and investment, in premium riverfront locations that are close to many attractions, and which would yield good long-term returns. The Collection Riverfront by Altitude is the first of these projects and it is an important step into the ultra-luxury market.”
