‘One Origin’ and ‘Nomura-IHG’ launches a new mixed-use project “One Origin Sukhumvit 24”
gathering the second Staybridge Suites in Asia Pacific with Japanese community mall
One Origin Pcl and Japan’s leading property developer Nomura Real Estate Development have jointly announced the inauguration of “One Origin Sukhumvit 24”, the latest mixed-use hotel & serviced apartment and community mall in the center of Phrom Phong area. The project comprises “Staybridge Suites Bangkok Sukhumvit, the second Staybridge Suites hotel and serviced apartment in Thailand and Asia Pacific, and “Neighbor 24”, a new brand of community mall serving variety of Japanese stores, restaurants, spa and onsen.
Mr. Piti Jarukamjorn, Chief Executive Officer of One Origin Pcl (ONEO), a flagship company under Origin Property Pcl (ORI) that holds recurring income business portfolio, said that One Origin Sukhumvit 24, a mixed-use hotel & serviced apartment and community mall project under the joint venture with Japan’s leading property developer Nomura Real Estate Development Co., Ltd, has officially commenced its operation. It is located in the middle of Sukhumvit Soi 24, also known as Phrom Phong area. The location is one of the country’s prime central business districts (CBD) where there are high demands for accommodations and lifestyle activities among Thais and foreigners.
One Origin Sukhumvit 24, covering 3-2-35 Rai of land, consists of a 24-storey building and a 30-storey building. The project has two main developments, which are 1. Staybridge Suites Bangkok Sukhumvit, the second Staybridge Suites hotel and serviced apartment in Thailand and Asia Pacific under the InterContinental Hotels Group (IHG). It is committed to creating the best leisure experiences under the “We Are Your Home Away from Home” concept for customers. There are a total of 411 guestrooms, ranging from 28 to 70 square meters. It offers full facilities, common areas and premium services for both short and long-stay visitors, including executives and expatriates in Thailand. The facilities includes meeting rooms, co-working space, business center, swimming pool, onsen, and golf simulator room. Furthermore, it also implements a pet-friendly staycation policy.
2.Neighbor 24, a 8-storey community mall (B1-7F) under the “Your Neighbor” concept. Opening from 10 a.m. to 10 p.m. everyday, it gathers the authentic Japanese restaurants, stores and services, for example, UFM Fuji Super Market, the fifth branch in Thailand of Japan’s well-known supermarket, Tonkatsu Koseki, owned by a Japanese chef with over 20 years of experience in Tonkatsu restaurant in Kyoto, Doraya, a Japanese restaurant from Hong Kong which has Hon Maguro as its signature dish, Café Kaldi, an authentic Japanese coffee café, Kaldi Coffee Farm, coffee beans expert with 165 branches across Japan, and Ichirin Japanese Style Esthetics, a spa & wellness service center which offers wellness innovations including the Löyly Aufguss Sauna. Origin Healthcare Center, a subsidiary under ORI, join force in the project opening a mediplex healthcare center with various preventive healthcare and wellness services including beauty and aesthetics clinic, dental clinic, and hair therapy clinic in one place and Everyday Haus, which offers home decorative items from Wyde Interior, a subsidiary of Primo Service Solution Pcl.
“This project is located in the midst Sukhumvit 24 and close to BTS Phrom Phong station makes it the top choice for all business travelers and expats. It is also close to the highway, making it simple to commute to EEC corridor,” said Mr. Piti.
In 2022, Staybridge Suites Bangkok Thonglor, the first Staybridge Suites in Thailand and Asia Pacific, performed at 88% on average occupancy. Meanwhile, the new Staybridge Suites Bangkok Sukhumvit has received pre-booking and reservation accounts upon its opening from the beginning of this year 2023.
Mr. Naomi Endo, Managing Director of Nomura Real Estate (Thailand) Co., Ltd, the leading real estate developer in Japan, said One Origin Sukhumvit 24 is the second recurring-income project under the joint venture between Nomura and One Origin in Thailand. The company is confident in the brand of InterContinental Hotels Group and the potential of Phrom Phong area where it shows high demand from foreigners especially Japanese businessmen.
“Phrom Phong is a prime area for foreigners who look for something new. We have Staybridge Suites Bangkok Sukhumvit to serve demands of business travelers and local organization. We have Neighbor 24 who provides the best selection of stores, restaurants, and wellness services to ensure everyday needs are met. We trust that our know-how and our partners’ expertise will support One Origin Sukhumvit 24 in delivering the best experience for all guests and customers,” said Mr. Naomi.
Mr. Rajit Sukumaran, Managing Director, South East Asia and Korea (SEAK), IHG Hotels & Resorts, said that IHG is delighted to join One Origin to launch “Staybridge Suites Bangkok Sukhumvit”, its second residential-style hotel in Thailand and Asia Pacific, to serve long-stay foreigners who visit Thailand as a family, a couple, or businessmen as this market has demonstrated a robust growth. Both ONEO and IHG have shared the same vision to offer a full service with the same standard for 4 to 5-star hotels. We also provide Japanese onsen to elevate visitors’ leisure experiences beyond their expectation. IHG is proud to play an important role in assisting ONEO to grow its portfolio with unique services and create the lifestyle that differs from other tourism hotels as we focus on delivering the best long-stay experiences and serving demand for conference sites in the city’s center.
“The partnership between IHG and ONEO for the Staybridge Suites Bangkok Sukhumvit project has fostered our cooperative relationship. It is also a key factor to drive our growth in Thailand and Asia Pacific. We are committed to offering the best experiences to customers and putting Thailand’s hotels and tourism sector in the spotlight,” said Mr. Rajit.
