ONE BANGKOK ANNOUNCES SOUTHEAST ASIA’S FIRST RESIDENTIAL PARTNERSHIP WITH PREMIER FURNITURE DESIGN BRAND B&B ITALIA
BANGKOK, 8 NOVEMBER 2023 – One Bangkok, a smart and sustainable HEART-Centric metropolis for all, in the heart of Bangkok. Setting new benchmarks in design, quality, sustainability, and smart city living, One Bangkok today announced a partnership with B&B Italia, a world-renowned Italian furniture company, to bring the brand’s luxurious designs to Southeast Asia for the first time. Through this partnership with one of the world’s most prominent Italian furniture designer brands, One Bangkok brings unparalleled ultra-luxury living with exquisitely refined interiors to its vibrant lifestyle destination, featuring home fixtures including wardrobe and kitchen cabinetry.
“We are proud of this partnership with world-renowned B&B Italia, both sharing a common vision for timeless, innovative and contemporary design,” said Mr. Worawat Srisa-an, Deputy Chief Executive Officer of One Bangkok. “We trust the quality, unique style, and elegance of B&B Italia designs for a world-class destination district in the heart of Bangkok. This meeting of minds perfectly complements the essence of One Bangkok Residences. One Bangkok Residences will be Southeast Asia’s first residential development to feature bespoke built-in wardrobe and kitchen cabinetry from its new product line produced under environmentally friendly standards to deliver long-lasting value while supporting low waste production. Undoubtedly, this partnership will help bring an unrivalled living experience to our residents by providing an unmatched level of refinement and sophistication to fulfil our commitment for a smart and sustainable heart-centric metropolis.”
Gilberto Negrini, B&B Italia Group’s CEO, reinforced the significance of this partnership, “We are thrilled to join forces with One Bangkok, and have every confidence that this exciting project for a forthcoming luxury destination will epitomise excellence in every aspect and detail. Our collaboration for the interior design of residences at One Bangkok will undoubtedly set a new standard for excellence and innovation. We are really thrilled to have residents of One Bangkok Residences experience first-hand our new sustainable product in the comfort of their new homes.”
Founded in 1966 by Piero Ambrogio Busnelli, B&B Italia stands for its representation of contemporary culture and for its research and innovation, which has allowed the brand to create products with unique style and elegance. The fruitful partnership between the company’s Research & Development Centre, a workshop for ideas and excellence, and the best international design professionals enabled the creation of iconic products which radically mark the history of design. B&B Italia has been honoured numerous awards in its history including the five-time win of the most coveted award in Italian industrial design – the “Compasso d’Oro.”
This dedication to quality makes B&B Italia an exceptional partner for One Bangkok, offering expertise in residentials, luxury retails, offices, hotels, and hospitality. Renowned globally, B&B Italia Group has worked with prestigious clients such as Rolex and Rolls Royce globally, as well as the Bulgari Hotels in Milan, London, Beijing, Shanghai, Dubai, Paris, Tokyo, and Rome.
One Bangkok is committed to building sustainable developments that create exceptional value, provide an unparalleled experience, and enhance the quality of life for all occupants with an aim to elevate Thailand’s luxury residential living standards. By collaborating with world-renowned corporations and luxury brands, One Bangkok not only adds value but also sets the benchmark for refinement and excellence in every partnership.
The district sized One Bangkok is aiming to become the first LEED for Neighborhood Development Platinum project in Thailand and WELL Building Standard to enhance the quality of life and well-being for everyone.
