RML announces 2024 strategic plan ‘REIMAGINING THE PINNACLE OF LIVING’
to drive strong growth with 4 key pillars
aiming at creating a new chapter in ultimate living
RML (Raimon Land Public Company Limited), Thailand’s leading luxury and ultra-luxury real estate developer, revealed 2024 strategic plan under the concept of ‘REIMAGINING THE PINNACLE OF LIVING – creating a new chapter in the ultimate living’ comprising 4 key pillars – 1. SUCCESSOR: hold the position of number one leader in luxury and ultra-luxury real estate sectors; 2. THOUGHT LEADER: launch 2 new projects with never-before-seen design concept; 3. CARETAKER: continue to deliver the best customer service and take care of the society under the vision of ‘Sustainable Living’ for business, social and environmental sustainability; and 4. TASTEMAKER: create the best project designs and superior services in collaboration with world-class partners. Meanwhile the company has accelerated the official launch of OCC (One City Centre), the tallest Grade A+ luxury office building in Thailand, by creating a unique tenant mix comprising leading F&B and lifestyle brands to introduce new optimal experience in work and leisure as a brand-new lifestyle destination in the heart of Phloen Chit.
Korn Narongdej, Chief Executive Officer of RML, said that “We mapped out our 2024 strategic direction under the concept of ‘REIMAGINING THE PINNACLE OF LIVING’, with 4 areas of focus to strengthen our business and deliver all-encompassing ultimate living experience to our customers, while still adhering to our brand philosophy of ‘Luxury Reimagined’ at the core of all our business operations.”
The concept of ‘REIMAGINING THE PINNACLE OF LIVING’ fucuses on 4 key pillars, as follows:
- SUCCESSOR
RML strives to generate strong operating results by selling out all projects and reaching full foreign ownership quotas as previously achieved. For two ready-to-move-in projects in 2024, ‘The Estelle Phrom Phong’, an ultra-luxury condominium, is set to reach 100% ownership transfer in the first quarter of 2024, while Tait Sathorn 12 is targeted to sell out in the first half of 2024 and achieve 100% ownership transfer in the third quarter of the year.
- THOUGHT LEADER
The company plans to launch an exclusive presale for two low-rise ultra-luxury projects worth totally 10,000 million baht. The first is a 3,000-million-baht low-rise ultra-luxury project in Sukhumvit area comprising 5 units at an average unit price of 400 million baht, with exclusive presale set in the end of Quarter 2 or beginning of Quarter 3, 2024. The second is a 7,000-million-baht low-rise ultra-luxury project in Kamala Beach, Phuket, with 7 units available in the first phase at an average unit price of 600 million baht, with exclusive presale set in the fourth quarter of 2024.
- CARETAKER
RML strives to deliver the best customer service, since every customer is important and deserves utmost care and remarkable experience that leaves a lasting impression. In 2024 the company plans to launch innovative events and activities to engage customers in collaboration with leading luxury lifestyle brand partners across almost every industry to stand as number one real estate brand in the hearts of customers.
In addition, taking care of the society is one of RML’s priorities. The company continues to operate the For Better Lives Foundation, established by RML to carry out beneficial activities for a better society. Moreover, to build on the vision of ‘Sustainable Living’, RML’s new projects are designed and developed with eco-friendly principles in mind, with provision of green space to contribute to citizen happiness along with sustainable care for the environment.
4.TASTEMAKER
RML continues to take a strong stance on world-class design. The company’s current and future projects boast unique and remarkable design poised to be recognized as new landmarks of Asia while harmoniously integrating local geographic and cultural context of the location where they are located. Moreover, all these developments come with a wide range of superior services from RML Service team and world-class partners to bring an ultimate living experience to their residents.
“Looking ahead, RML continues to grow strongly along with maintaining our number one leadership in the luxury and ultra-luxury real estate market of Thailand with one-of-a-kind project developments that always make a powerful statement as new landmarks in Asia. One of our most prominent developments in 2024 is OCC, the tallest Grade A+ luxury office building in Thailand with a skywalk connecting to the BTS Phloen Chit station, a megaproject worth 8,800 million baht jointly developed with Mitsubishi Estate (Thailand) Co., Ltd., Thailand base of global real estate giant from Japan, which is set to be officially opened this year. Currently, the occupancy rate of office space from leading local and global companies accounting for around 55% and expected to reach 70% in 2024, while retail space has now achieved 90% occupancy rate from premium retail stores with very limited units available and expected to reach 100% within this year,” added Korn.
Companies that have signed contract to lease office space at ‘OCC’ ranged from world-renowned companies to leading companies in Thailand they came from various industries including technologies, e-commerce, co-working space business, as well as financial and serviced businesses. Companies whose names can be disclosed include The Boston Consulting Group (Thailand), Pacific Prime Consultant, Constellation Nord, DLA Piper, BNP Paribas, 10 Bridge, Waylar Corporation, Mitsubishi Estate (Thailand) Co., Ltd., Mitsubishi Heavy Industries (Thailand) Ltd., Mitsubishi Power (Thailand) Ltd., Marubeni Thailand Co., Ltd., CBRE Thailand, Amadeus Asia, Cortina Watch, KOKUYO International (Thailand) Co., Ltd., Nihon M&A Center (Thailand) Co., Ltd. and JustCo, Asia’s leading flexible workspace solutions provider. Occupying the 37th to 40th floors of OCC, JustCo’s coworking spaces have been launched since last September, with further expansion within the building planned for later this year.
‘OCC’ is more than just a workplace as there are a variety of areas for hanging out, including shops, restaurants, bars, and famous cafés that allow people who live and work in Phloen Chit area to relax. At present, the retail space of the building is nearly full and all shops are expected to be opened in 2024. The newest shops that have just opened include Green & Been, has opened its first branch in Thailand, a café that utilizes exclusive coffee beans and premium green tea ingredients imported from Japan and created by ‘Chef Gaggan Anand’, an owner of 2-star Michelin restaurant which ranked 1st in Asia’s 50 Best Restaurants for four consecutive years, in collaboration with German chefs ‘Thomas and Mathias Sühring’ who own the best German restaurant in Thailand, and ‘Anupong Kuttikul’, Founder of Carnival, a multi-brand shop of Thai streetwear and fashion items; ENISHI, a ramen shop, scheduled to open its first branch in Thailand at OCC this February, that is highly recommended by Japanese people and guaranteed by MICHELIN Bib Gourmand Award; and Sushi Shimamoto, a famous omakase restaurant is set to open its first branch in Thailand in the 2nd quarter of this year. There are many more shops that have already opened since last year including DEAN & DELUCA, a famous coffee shop originated in America; Au Bon Pain, one of America’s most popular bakery and coffee shops; %Arabica, a very famous café from Japan; Ksana, a famed rich matcha green tea café from Japan; BLK.BOBA Specialty, a famous organic bubble tea shop; and Lawson, a renowned convenience store from Japan. There is also Kinnie Food, a food court that offers foods at affordable prices for office workers as well as everyone in the Ploenchit area. More highlights are on 61s floor and 58th floor with luxury bar and upscale restaurant to be opened in the 1st and 2nd quarters respectively. The bar and restaurant were developed by Akara Hospitality, one of the leading food and entertainment business providers in Thailand. With the company’s many reputations in the Thai food and beverage industry, OCC is confident that the bar and restaurant will definitely be another destination to go to for both Thai and foreign tourists.
