CP Future City Development Corporation (CPFC) Transforms Retail Space
at True Digital Park into an Endless Lifestyle Possibilities Destination
New Brand Promise “life” and Campaign “Life Starts Here”
Cater to Everyday Needs
Bangkok, 1 November 2024 – CP Future City Development Corporation (CPFC) has revitalized
the retail space at True Digital Park, creating a vibrant lifestyle hub in the Sukhumvit area. Under the new brand promise “life” and the accompanying campaign “Life Starts Here” the refreshed space offers a diverse array of dining options, popular retail brands, and convenient services. With over 250 stores currently and more renowned brands joining continuously, True Digital Park provides a comprehensive experience tailored to modern consumer trends, paving the way for a seamlessly connected lifestyle catering to every member of the family.
Ms. Paphitchaya Suwandee, President of Whizdom Landmark Corporation Limited (WLC), the joint venture company that owns True Digital Park, and President of CP Future City Development Corporation (CPFC), a fully integrated real estate leader under C.P. Group, stated, “True Digital Park is ASEAN’s largest tech and startup hub, designed as a community for the new generation passionate about cutting-edge innovation. Built under the concept “One Roof,
All Possibilities” this mixed-use project is located in the heart of Thailand’s digital innovation district (CyberTech District). In addition to housing startups and digital technology companies, it connects various businesses, including retail spaces, co-working spaces, meeting rooms of various sizes, and a state-of-the-art grand hall for seminars, creating a comprehensive ecosystem for everyone.”
Paphitchaya added, “We have recently transformed the retail space under the brand promise
“life”. CPFC’s commitment to enhancing everyday experiences and providing the best possible customer journey. We have completely renovated the mall and introduced new shops, restaurants, and cafes such as Uniqlo, OWNDAYS, Thong Smith, Nose Tea, Boost Juice, Omakase Don, Kaew Kai Krob,
Baan Ying, and Fatt Chicken Rice. Post-pandemic, consumer trends have shifted significantly, with a greater focus on health and wellness. In response, we have expanded our sports and fitness offerings with brands like Decathlon, Ari, Skechers, and Sportsworld. Beyond diverse retail options, we offer a full range of lifestyle services and regularly rotating pop-up events to keep things fresh and exciting.”
“To further embrace this transformation, the retail space has launched the “Life Starts Here” marketing campaign, aiming to cater to every lifestyle within the family. We will continue to develop the mall for an even more comprehensive “life” experience. From late 2024 through 2025, we will welcome a continuous influx of new stores, including EVEANDBOY, % Arabica, Bartels, Khao Na, Tumkratoei Sagate, E Jae Jeaw Horn, Mookratoei, and JIAN CHA Tea. We are also continuously developing more retail spaces, including a large playground with green areas for children and a
pet-friendly zone, catering to the needs of every family member.”
Paphitchaya further noted, “Since the transformation of retail space, we have seen a more than 25% increase in visitors from Q1 to Q3 2024, averaging 15 million visitors annually, compared to the same period in 2023. Additionally, participation in events and campaigns has also increased by over 30%. This demonstrates that the “life” rebranding of True Digital Park’s retail space effectively addresses consumer needs, significantly increasing foot traffic. Prioritizing customer experience, we have implemented various technologies for seamless convenience, such as cashless payment,
free 24-hour Wi-Fi, and an improved True Digital Park membership program via Line Official for exclusive member benefits. “True Digital Park prioritizes sustainability through technology. We offer ride-sharing services through the Muvmi app and car-sharing through HAUP. We also utilize innovative building management systems for maximum energy efficiency.”
The design of the customer experience at True Digital Park focuses on four key aspects of life:
- Live: Offers a convenient and comprehensive everyday experience with its mixed-use space encompassing office buildings, the Whizdom 101 residential project, and the True Digital Park retail area. The mall features over 100 diverse restaurants and cafes, along with Lotus’s Eatery, a 1,500 sq.m. food court with over 50 vendors, including Michelin Bib Gourmand restaurants and street food options. There are also supermarkets, convenience stores, sports equipment retailers, fashion boutiques, cosmetics stores, gadget and IT shops, pharmacies, pet stores, general merchandise stores, health and beauty clinics, banks, and more, totaling over 250 stores. Events and pop-up booths are held throughout the year, both indoors and outdoors.
- Work: Caters to professionals and the new generation, particularly those in tech and innovation. In addition to office spaces occupied by leading global and national technology companies, there are co-working spaces, meeting rooms, seminar rooms, workshops, and a grand hall that can accommodate up to 700 people. Flexible room configurations cater to various business needs, and convenient parking options include both conventional and automated systems. The revamped retail space, new F&B outlets, and pop-up events further enhance the work-life balance.
- Learn: Provides learning opportunities for professionals and the public with co-learning spaces, the TK Park learning space, and TDPK studio art exhibition. Students receive discounts on various products and services.
- Play: Offers accessible lifestyle options for everyone, including the Sky Track, the city’s longest indoor/outdoor elevated running track with a 540-meter loop and stunning city views, free for registered users with amenities such as restrooms, showers, smart lockers, and parking. There is also a Virgin Active flagship fitness center, the largest in Asia. The project is pet-friendly, catering to the growing trend of pet ownership. A playground and the 3,000 sq. m. Sky Garden provide green space for relaxation, rejuvenation, and inspiration.
“True Digital Park, located between Sukhumvit Soi 101 and Sukhumvit Soi 101/1, comprises two buildings, East and West, connected by the Sky Garden and Sky Track. Directly accessible from Punnawithi BTS station and close to Sukhumvit 62 Expressway, it offers convenient access to all parts of Bangkok.
It is ideal for families, working professionals, and students seeking more than just a leisure destination, offering a diverse, sustainable lifestyle with ample green space, community support, and convenient technologies,” Paphitchaya concluded.
The retail area at True Digital Park is open daily from 10:00 AM to 10:00 PM, offering the best services to seamlessly connect every aspect of your life, every day.
In November, to celebrate the festive season, a variety of exciting events and promotions will be offered. Join our Line Official account @tdpklife for exclusive privileges and updates.
