ALL Reveals Home Buyer Survey: Ladprao – Sutthisan
Introducing a New Project on the MRTA Yellow Line
All Inspire Development PCL. (ALL) announced Ladprao – Sutthisan neighborhood is one of the most popular areas in Bangkok; chosen among home buyers who are young professionals in the creative, art, and startup industries, given that the neighborhood’s potential for work-life balance in the city center with convenient transportation infrastructure and various facilities.
ALL affirmed that ‘location’ is still the key factor for buyers in deciding to purchase properties, while also launching the company’s newest project, “The Excel Ladprao – Sutthisan” near the MRTA Yellow Line, Chok Chai 4 Station, under the concept of “Inspiration is All Around” targeted at the Double Income, No Kids (DINKs) demographic. All buyers are invited to view show units at gallery with prices starting from 1.39 million baht.
Mr. Thanakorn Thanawarith, Chief Executive Officer, All Inspire Development PCL. (ALL) said that the Ladprao – Sutthisan area is one of the most prime locations for homes due to its convenient transportation links, connecting many important roads, and nearby facilities such as department stores, community malls, shops, restaurants, meeting places, and much more. Thus, this area is a key neighborhood in Bangkok as well as a transportation hub. Land prices in Ladprao area, especially around the main road and from Chok Chai 4 to The Mall Bangkapi area, have seen an increase from 100,000 baht per 4 square meters, to around 300,000 – 400,000 baht per 4 square meters. At the same time, capital gains from low rise condominiums in Ladprao area is at 3.6% per year, with the Ladprao-Chok Chai 4 area experiencing the highest growth at 4.2% per year as the neighborhood has the most occupation rate at 90 – 95%, with 65% home owners and 25% tenants. Moreover, the gross rental yield for this area is highly attractive at 6% per year.
With the Ladprao – Sutthisan neighborhood surrounded by numerous facilities, the area is perfect for living. A survey revealed that the area has many choices for living space – including home offices and low rise condominiums – suitable for young professionals, startups, investors, freelancers, and creative businesses such as production houses, studios, artists, and digital media professionals, as the lifestyle of these young people require flexible time, financial freedom, and work-life balance. Therefore, this demographic tends to buy homes that are not far from the main street, close to the BTS & MRT, and complete with facilities such as a gym, swimming pool, and co-working space.
Low rise condominiums in this neighborhood have an average price of 75,000 baht per square meters, which is affordable for the working-age group. Most of the population in this group falls into the Double Income, No Kids demographic, or DINKs, with the trend for DINKs consumers to grow in the future, while their preference is to live as a single family in a good environment that is also affordable. The average income for this demographic is at least 25,000 – 50,000 baht per month, with the added benefit of the ability to jointly apply for home mortgages, which allows financial institutions to grant loans easily and keeps the denial rate for home mortgages in this group at a low rate.
Mr. Thanakorn added that for ALL’s operation, after the company has raised funds in the MAI and announced its goal to become the Top 10 leading real estate developers in Thailand within 5 years, the company is ready to develop quality real estate projects in high-potential areas, especially neighborhoods near key public transportation lines in Bangkok like the BTS and the MRT to enhance the convenience of transportation for customers, as well as focus on neighborhoods that are near communities that can address the urban lifestyle. ALL Inspire launches The Excel brand, which are low rise condominiums near MRT stations priced at 1.5 to 3 million baht, targeted at working-age customers who aim to live in the city center and commute to work with ease.
This July, ALL is introducing The Excel Ladprao – Sutthisan, a property that is unique in its location in the center of Bangkok, as “location” is the key factor that makes buyers decide to purchase property. The project is located in Soi Ladprao 62, only 550 meters from the MRTA Yellow Line, Chok Chai 4 Station. In the near future, the prices of land and homes in the Ladprao area will become even higher due to the added value of the MRTA Yellow Line (Ladprao – Samrong). The line is connected to the MRT Blue Line at Ratchada – Ladprao Intersection, connected to the MRT Orange Line at Lam Sali Station, connected to the Airport Rail Link at Hua Mark Station, connected to the SRT Light Red Line at Sri Nakarin to Theparak Road, and also connected to Samrong Station on the MRTA Light Green Line, covering a distance of approximately 30 kilometers.
The Excel Ladprao – Sutthisan project is worth 1,200 million baht, and the low rise condominium project is situated on 3 rai of land. The project comprise two 8-floor buildings, with a Modern Chic design – colorful, cheerful, unique, exciting, and always fresh, while also futuristic and beautiful – to fit in with the urban lifestyle under the concept of “Inspiration is All Around”. The project consists of 420 units, with room types ranging from 1 Bedroom, at 24.50 – 30.10 square meters, to 1 Bedroom Plus at 34.70 square meters. All rooms are fully furnished with furniture and air-conditioners, while residents can enjoy the project’s facilities, from a separate clubhouse, a swimming pool, a co – working space, and a gym with a boxing zone that truly caters to the young generation who is health-conscious and loves to exercise. The lobbies for Building A and B are separated, ensuring safety for residents with a double gate, keycard, and CCTVs. The project has already been approved by the EIA.
Moreover, ALL Inspire is releasing a short VDO teaser through online and social media channels under the campaign #InspirationisAllAround, presenting 4 stories and 4 inspirations to communicate to target customers that living beyond boundaries will lead to creating the way of life that we choose ourselves as an inspiration to everyone. The Excel Ladprao – Sutthisan is scheduled to be completed in Q4 of 2020. Buyers are invited to view show units at the project’s sales gallery at the entrance of Soi Ladprao 42/1 (Yaek Pawana). Moreover, on August 3 – 4, the project is organizing a pre-sale event for units on all floors at 1.39 million baht, with only 3,900 baht installment per month (terms and conditions as per the project). Receive an exclusive 100,000 baht discount by registering at www.allinspire.co.th. For more information, please call 02 029 9999. #TheExcelLadpraoSutthisan #InspirationisAllAround #Allinspire
