‘CPHI South East Asia 2024’ The success of pharmaceutical security in Thailand and ASEAN begins
Winding down successfully, CPHI South East Asia 2024, the region’s leading pharmaceutical products and technology exhibition and conference held in Thailand from 10-12 July 2024, has ignited a big inspiration for the entire industry.
The event was organized in parallel with the Medlab Asia and Asia Health 2024, ASEAN’s two leading exhibitions and conferences on medical lab and equipment, under “International Healthcare Week” theme. The event took place at the Queen Sirikit National Convention Center (QSNCC).
CHPI South East Asia 2024 excited the industry with many interesting activities while maintaining its DNA as the key mechanism in promoting Thailand’s pharmaceutical security and the development of the entire industry. The end game is to support the country’s aim to become the largest and fastest growing medical hub in ASEAN.
Ms. Rungphech Chitanuwat, Regional Portfolio Director – ASEAN, Informa markets and Country General Manager – Philippines, disclosed, “There is a huge opportunity for Thai pharmaceutical producers in the export market. Thailand currently depends mainly on imported pharmaceutical products. CPHI South East Asia 2024, therefore, focused on empowering local manufacturers and creating new opportunities for them. It is the only major event that brought together everyone in the industry, from reliable manufacturers to high-quality products and manufacturing solutions and innovations.”
The exhibition and conference drew as many as 300 companies from 54 countries worldwide, welcomed 7,500 participants, and conducted over 3,272 business matches. The event also hosted more than 62 interesting conference topics.
The vibrant atmosphere and excitement at the CPHI South East Asia 2024 remained fresh in the participants’ memory. Each zone was creatively designed to enhance the highlights and each zone was named after major cities like Shanghai, Tokay, Delhi, Milan and Bangkok. The organizer also arranged some colorful activities, such as Thai massage to treat office syndrome, herbal inhaler making workshop, and demonstration of the hermit-style physical training (Rishi dat ton) to entertain participants and at the same time celebrated Thailand’s soft power.
Every single activity was carefully selected and prepared in order to give visitors and exhibitors a memorable experience. Meanwhile, full opportunity was given to local pharmaceutical manufacturers to demonstrate their potential. This year, there are Thai manufacturers and business operators joined the event as exhibitors. Some of the exhibitors are Bangkok Lab and Cosmetics Public Company Limited, T.Man Pharmaceutical Public Company Limited, Olic (Thailand) Company Limited, Greater Pharma Company Limited and Community Pharmacy Public Company Limited.
Hall 1-3 of the QSNCC covering over 15,000 square meters were filled impressive technology, creative solutions and services from international pharmaceutical manufacturers and suppliers. Seminars and business networking sessions have fully provided the participants and exhibitors to exchange information, knowledge and updates and to build and strengthen relationship with other companies that will lead to future partnership.
Highlight is the main conference that enables participants to get the latest updates of the industry and learning more about local and international pharmaceutical industry growth trend. Such information is crucial to help local business upgrade and become international players in the future. The conference was held in Tokyo Room Delhi Room and Milan Room.
Pharma Markets Hub is the area where participants found updated information necessary for companies that are looking for opportunity to enter into other ASEAN countries. Through interesting seminars, the participants had full opportunity to explored borderless opportunity, establish, and grow their partnership network with industry experts.
The Innovation Stage provided a space for industry experts to take turn sharing their latest knowledge and in-depth information about pharmaceutical product packaging.
Pharma Quest is a challenging quiz competition where participants had the opportunity to show off their talents and knowledge about pharmacy. This has become one of the most attractive and enjoyable activities as it drew experts from different corner in Thailand to compete for the 120,000 baht prizes.
CPHI South East Asia 2024 is of course a big success for Thailand as the host country and for the organizer like Informa Markets. Under the leadership of Rungphech Chitanuwat, Informa Markets successfully brought the event, which had been held in Indonesia, to Thailand and organized the event in Thailand for 6 consecutive years. The success in Thailand has prompted Informa Markets to bring this successful model of CPHI South East Asia 2025 to be held again next year in Malaysia.
