“Live a Healthier Lifestyle” – The Miracle of Convenience and Safety
Businesses, especially food and dessert-producing SMEs, today are experiencing more challenges and pressure by the slow economy. Dependence on one marketing channel is not enough in today’s world where digital technology has strong influence on people’s way of life and ever-changing demand.
“What’s the priority for SMES today is product development,” said Mr. Chaiwat Nantiruj, Group CEO of Eka Global, a leader in longevity packaging industry with commitment to allow consumers to “live a healthier lifestyle”. “New products and services that best meet changing consumers’ demand and customer satisfaction is the key to success.”
Convenience is one of the top factors SMEs have to consider. Living the New Normal lifestyle, modern consumers are looking for anything that makes their life easier. SMEs’ opportunity usually comes together with their competency and capability to produce tasty food, select high quality ingredients and friendly packaging.
“Eka Global’s packaging is produced from advanced technology and innovation that can extend shelf life by two years. They are specially designed to make consumers’ daily life easier and happier. Our light-weighted packaging comes in many shapes and functions. They are microwavable and consumers can simply warm the food in our packaging in a microwave oven before eating. Using our innovative packaging, SMEs will enjoy more business opportunities and ability to better meet consumers’ need and New Normal lifestyle,” said Mr. Chaiwat.
For food and dessert producers, food safety is increasingly important today while COVID-19 continues. The pandemic also triggers food producers to pay more attention to food safety. Consumers today and in the future tend to avoid raw food and to even reheat pre-cooked food products to ensure no contamination.
With Eka Global’s packaging, food producers can adopt the latest food processing technologies, like sterilization, retort where food products are cooked at 110-120 degree Celsius before they are hot filled at 90 degree Celsius. This technology has ensured tat the food products are free from microorganisms and preservatives.
For SMEs looking to expand their business and market, it is important for them to study consumers’ changing needs and produce food products that increase convenience and enhance safety. They are advised to consider longevity packaging and see how the innovative packaging can increase value to their products.
In addition to packaging innovations, food producers should study the latest food processing technologies, like Modified Atmosphere Packaging Process (MAP) which can extend shelf life for foods.
Interested SMEs can find out more about packaging and food processing technologies by contacting Eka Global’s consultant and experts at www.eka-global.com, or attend free special training at Eka Global’s lab. For more information, call 038-574-187.
