Ready-to-eat food packaging enjoys positive trend
during year end celebration and higher export
With positive growth trend for ready-to-eat food market in the final months this year and the beginning of 2024 due to high travel season, increasing camping trend, and festive season shopping, EKA Global encourages food producers to use green longevity packaging to capture the business opportunity while making contribution to reducing impact on the environment. Eka Global also expected to achieve its growth target for both ready-to-eat and premium pet food businesses.
Chaiwat Nantiruj, Eka Global’s CEO, said that the demand for ready-to-eat meals has enjoyed continuous growth, especially in the final two months of each year until the beginning of the following year. Such trend is driven by the arrival of winter which is the high travel season, camping trend, long holidays and Christmas and New Year celebrations.
The ready-to-eat meals and green packaging have become more popular this year as the pandemic has ended and consumers have resumed normal life. More importantly, the post-covid era sees consumers looking for more convenient and comfortable living, which drives the higher demand for such ready-to-eat meals.
“Winter has arrived. Adventurous people are planning for camping trip. Together with this trend is the rising demand for ready-to-eat meals, which are easy to eat and carry. If the packaging is clean and safe, can extend shelf life, and are environmentally friendly, recyclable and biodegradable, such packaging will be in high demand,” said Chaiwat.
Eka Global’s longevity packaging is the product of the future and enjoys increasing demand. Its packaging is designed and produced specially to extend shelf life and ensure safety of the food inside. They also directly address consumers’ various needs in terms of food quality, color, texture, freshness, nutrition value, and good taste as if it was freshly cooked. The packaging is microwaveable, which saves time and energy used to warm the food.
In terms of business, Chaiwat is confident that the company will achieve its sales growth. Despite some worries about the geopolitical tension and economic uncertainty in many markets worldwide, the company continues to see high order volume that exceeds its production capacity of over 2,850 million pieces per year. Such strong growth is observed in both ready-to-eat packaging and in premium pet food packaging business.
“Foods are necessity. No matter what happens in different regions of the world, people have to eat. Food producers have to produce the food products that best address consumers’ need and finding new ways to enhance competitiveness. EKA Global can help by offering new packaging solutions. Although our packaging is 100% recyclable, we will not stop there. We will focus more on our green product line that not only satisfies consumers but also drives business growth and improves consumers’ quality of life. More importantly, by using longevity packaging, consumers are automatically making contribution to reduce impact on the environment and support sustainable development,” said Chaiwat.
