RML sets to create unique activities for customers through ‘CARETAKER’ strategy
with aim to be a top-of-mind brand in luxury segment
First kicked off through a collaboration with ‘Longevity Hub by Clinique La Prairie’ by ‘MSpa International’ to offer health care experience that meets the needs of premium lifestyle
RML (Raimon Land Public Company Limited), Thailand’s leading developer of luxury and ultra-luxury real estate that has delivered the ultimate care experience to customers for over 36 years, implemented ‘CARETAKER’ strategy to create new activities for customers through collaboration with leading partnered brands. Kicking off the first campaign of 2024, RML joined hands with MSpa International, the world’s leading spa developer under the Minor Group, to organize ‘RML X Longevity Hub by Clinique La Prairie’, a program that focuses on promoting longevity, offers health check-ups, consultations with a longevity coach and doctor, and personalized holistic health care treatments, for RML’s important group of customers at at Longevity Hub by Clinique La Prairie, Southeast Asia’s first branch of the ultra-luxury health care center from Switzerland located on 15th floor of The St. Regis Hotel, Bangkok, from February 17-18, 2024. With VIP guests from various business sectors, including Panchalee ‘Ning’ Phenjati, Jareyadee ‘Ple’ Spencer, Kornkanok ‘Lek’ Yongsakul, Uraiporn ‘Aoy’ Chalermsaphayakorn and Patsamon ‘Pat’ Pojanaprapan graciously honoring us with their presence, they participated in the workshop activity on that day.
Mr. Korn Narongdej, Chief Executive Officer of RML, said “Over the years, RML has never stopped bringing exceptional experiences to our valued customers. This year, we want to deliver next level of customer care under ‘Caretaker’ strategy to create a superior experience in every dimension with an aim to become a top-of-mind brand for target customers. We have planned to create a variety of activities in different formats, covering three important dimensions including:”
- The Moments Behind Velvet Rope – offer various experiences to fulfill the ultimate luxury lifestyle through events where valued customers will gain VIP access from leading partners that are renowned in luxury lifestyle.
- The Special Treats – bring great impression with continuous care through gifts giving during customers’ every special moment to thank them for all their trust that has been given to RML through the years.
- The Benefits & Perks – provide special privileges from RML as well as various other benefits from many partnered brands, all reserved only for RML customers.
Mr. Harris Lakshanayodhin Kurdthip, Senior Vice President – Marketing, RML, added that “We introduce this year’s first event under the campaign called ‘RML X Longevity Hub by Clinique La Prairie’ in collaboration with Longevity Hub by Clinique La Prairie, Southeast Asia’s first branch of the ultra-luxury health care center from Switzerland. We aim to elevate wellbeing through the ‘Health and Detox Purity’ workshop, focusing on removing toxins from the body, creating clean holistic health, and effectively restoring youthfulness of each person. We give customers the opportunity to meet with medical professionals for a “Longevity Index Analysis”, which includes an analysis of their body mass index and comprehensive health information in various aspects as well as joining a treatment program aimed at enhancing immunity and addressing individual health problems on the same day.”
Ms. Suthida Suthipongchai, Director of Partnerships, Product & Brand Development – SPA & Wellness of MSpa International Ltd., said “We believe that good health is not only about having no illness. It is also about having physical, mental and spiritual wellbeing. Therefore, it is a great honor for us to organize a workshop to enhance wellbeing by offering knowledge to create health balance inside out for valued customers of RML, a real estate developer of luxury and ultra luxury that cares about the quality of life of their customers. We hope to have the opportunity to work together on such great activity like this again in the future.”
