SB Design Square, the leader of innovative and designed furniture industry in Thailand, announces a new business model by introducing “CONDO SOLUTIONS @ SB DESIGN SQUARE”, a one-stop service for condominium decoration, with a sale revenue projection of at least 300 million baht within 2019.
Ms.Tanyaruck Chawaldit, Executive Vice President of SB Furniture Group, said, “Presently, people have more demand for condominiums. They buy either for their own living or for renting out. We understand that when they buy condominiums, they have to spend a lot of time on searching for furniture, curtain, wall paper, etc. Moreover, they have to face the challenges and risk of getting a good contractor as nothing can guarantee that their skill will be good enough. To help solving these issues, SB Design Square has full potential in 1. Offering built-in furniture and other designs of furniture 2. Providing interior designers who are experienced in decorating condominiums 3. Offering a wide selection of raw materials 4. Having strong partners in every category of decorative items 5. Having subsidiaries contractors to take charge of interior design to meet SB’s standard. With all these factors, we are confident to provide the complete service to decorate condominiums for clients. We are ready to take care of not only furniture but also other interior decorations such as flooring, electrical wiring, switch relocation, wall decoration, curtain, wallpaper, digital door lock and smart home system installation to meet the Smart Metro Lifestyle.
Importantly, we have professional interior designers to advise design and decoration. To make our clients hassle free with decorations process, we also provide Condo Décor Planner who will work as butler to advise, follow up, manage the schedule and plan all the installation works for them. Besides, CONDO SOLUTIONS @ SB DESIGN SQUARE also offers a special package for those who buy a condo for renting out, which will help them save time and make their investment worthy. They do not have to be worried and waste their time, while they can be confident in our product quality and service with professional teams.
The main strategies of CONDO SOLUTIONS @ SB DESIGN SQUARE is to focus on marketing communication to the target customers, who are residents and investors in various channels. We will also launch promotions and packages for condominium decorations such as when clients purchase a set of condominium furniture, they get additional discount up to 10 per cent for other items including curtains, wallpaper, heat protection film, digital door lock, smart home system, bed, etc.
In this occasion, Mr.Glenn Richard Naglis, Senior Vice President Krungsri Consumer Group said, “As the main partner of this opening, Krungsri Bank offers the Exclusive Promotion to those who are interested in
decorating their condominiums with CONDO SOLUTIONS @ SB DESIGN SQUARE by providing 24 months installment with Krungsri credit card and SB pays the interest for 10 months, 13% cash back when buying with the points, cash back upto 60,000 baht according to the condition, point collection upto 10 times for every purchase via card, and top spender gets voucher worth 15,000 baht from Krungsri Bank.”
Another strategy to boost brand recognition is to hole the Painless Exhibition at SB Design Square Bangna on Wednesday 7th November 2018 from 9 a.m. onward to address all pain points from those who decorate condominiums such as the difficulty in getting skilled workers, complication of coordinating several suppliers, work delay, etc. All those pain points will be gone when they use the service of CONDO SOLUTIONS. In the exhibition, there will be six mock-up rooms that demonstrate different decoration styles to create the inspiration to visitors. All the mock-up rooms are built from real room plans of major developers projects.
“Clients will get the exact design as our mock-up rooms and be able to control the budget. They will know the price once they choose the design. Importantly, they will get one-stop service with fast installation. To respond to the clients’ behaviour, we divide our working process into four steps: 1. Create inspiration from six mock-up rooms and consult with กับ Condo Décor Planner 2. Know the cost so that clients can control their budget and time 3. Customize the decoration with modern technology to fit the space and the demand and 4. Take care of every decoration step with professional teams.
“Our target customers are Gen Y, aged between 28-35 years and living in Bangkok, and also the investors, who invest either in hi-end projects for renting out to foreigners or in mid-end projects that have limited budget and need fast installation with good work. SB can meet the requirement of both investor groups with a particular package that can complete all the decoration within 30 days as we understand that ‘time’ is precious for investors.”
“For our new business plan, we are the first mover in the furniture market that focuses on the design by introducing CONDO SOLUTIONS in 12 branches of SB Design Square by 2019,” added Ms.Tanyaruck.
